What we value
The Australian Health & Wellness Awards were created to recognise organisations that prioritise clarity, responsibility, accessibility, and consumer-focused wellbeing.
Our framework is guided by practical principles that reflect how modern consumers engage with health and wellness products and services.
Recognition is based on how clearly a brand supports real consumer needs.
The criteria behind the Australian Health & Wellness Awards focus on transparency, responsibility, usability, sustainability, and real-world consumer relevance.
These principles help protect the value of the award by making the assessment process clearer for entrants and more meaningful for customers.
The principles behind AHWA recognition.
Use this framework to understand the areas considered during review.
Transparency
Clear, honest information consumers can act on.
We value brands and organisations that communicate clearly and transparently with consumers — accessible product information, understandable instructions, transparent pricing, and the responsible presentation of claims.
Consumers should be able to make informed decisions without confusion or misleading messaging.
Responsibility
Responsible communication and ethical presentation.
Responsible marketing and ethical communication are central to consumer trust. We value organisations that avoid exaggerated or misleading claims and present their products or services with care and integrity.
We encourage businesses to support informed consumer understanding rather than relying on ambiguity or unnecessary complexity.
Usability
Practical usability and accessibility.
Wellness products and services should be practical, accessible, and easy to engage with. We consider how effectively businesses support consumer understanding, navigation, usability, and overall experience.
This may include website accessibility, customer communication, onboarding, product instructions, and service clarity.
Sustainability
Long-term value and sustainability considerations.
We recognise the growing importance of sustainability, responsible sourcing, packaging considerations, and long-term consumer value within the wellness sector.
While sustainability approaches vary across industries, we value efforts that demonstrate thoughtful and responsible operational practices.
Consumer relevance
Real-world relevance to everyday wellbeing.
We value products and services designed with practical consumer needs in mind. Recognition is intended to support businesses that make a meaningful contribution to everyday wellbeing in a clear and responsible way.
Think your brand reflects these values?
Entries are assessed against these published criteria. Submission does not guarantee recognition.
Awards are issued at the discretion of the program based on assessment. AHWA is an awards program, not a regulator, certification program or medical authority.